Online market inf test question / Answer

Question no.1: who was one of the original widely known affiliate markerters?

Ans: a. Ebay
d. Amazon

Question no.2: how much would a company pay for the given example: Ad displays 20 times ,2 users click the ad, cost per click 5 cents.

Ans: 10 cents

Question no.3: what is an important step early on when forming a web marketing strategy?

Ans: c. identifying your customer base.
d. hiring a consulting firm.

Question no.4: what should a company do once it achieves its search engine ranking goals?

Ans: constantly monitor and improve their site order to maintain their ranking.

Question no.5: how should a company allocate its marketing budget among the various methods of internet marketing?

Ans: depends on the company and what is most effective for its business.

Question no.6: what is the formula for calculating cost per customer acquisition ?

Ans: total marketing budget for a specific period divided by the number of new customers for that same period.

Question no.7: how keyword utilized by search engine?

Ans: the keywords are a brief description of what topics your site relate.

Question no.8: why it is important to set daily maximum budgets for pay per clicks ad campaigns?

Ans: it helps with ad placement

Question no.9: why it is important to fine tune the timing of the ad and keywords used?

Ans: to carefully target the customer base desired , not wasting impression and clicks.

Question no.10: what is site index?

Ans: a page which has a linkable outline of all the pages on a website.

Question no.11: what is one unfavorable trait sometimes seen in affiliate marketing?

Ans: affiliates will use unethical techniques to drive customers in hopes of earning a commission.

Question no.12: what is brand strategy?

Ans: creating the image you want your company perceived as and marketing in a new way that portrays that image to customers.

  Question no.13: what is " landing page"?

Ans: the page a potential customer sees when they click on your paid  ad

Question no.14: what is search engine optimization?

Ans: building a site which has the quality that search engines look for , which will ultimately get the site a high rank in the listing.

Question no.15: what are meta tags?

Ans: embedded information about your website such as keywords.

Question no.16: why have social networking sites become a popular methods of internet marketing?

Ans: a. they are free and easy to use.
c. Ease of use , large number of users , easy to target specific demographics

Question no.17: what is "bounce rate" in terms of email marketing?

Ans: the percentage of emails  sent to a list which are returned as undeliverable.

Question no.18: what are the four P's marketing?

Ans: product,price,placement,promotion.

Question no.19: what is "cost per action"?

Ans: a payment agreement where a specific action creates a payable event for the affiliate , such as a click , a purchase, a number of page views.

Question no.20: how are pay per click ad campaigns billed?

Ans: the customer pays each time their ad is clicked on, usually billed monthly.

Question no.21: how do firms typically budget once positive results are seen from their internet marketing campaign?

Ans: increase the budget and focus on those activities which are working.

Question no.22: how can a podcast be used to drive customers to a website?

Ans: by giving information on the podcast which gives the listener the desire to learn more, and directly them to the website for that information.

Question no.23: why are purchased email lists typically ineffective?

Ans: b

Question no.24: what is meant by " guerrilla marketing"?

Ans: a.

Question no.25: what is "call to action"?

Ans: using verbs to encourage people to take an action .

Question no.26: why is affiliate marketing favorable form of marketing?

Ans: it guarantees increased sales.

Question no.27: what is the purpose having a special landing page for a PPC ad?

Ans: statistics can be gathered on the page , as well as special offers can be shown to the ad clicker