New:
Updated on 17 November, 2013
**
Red colored are the right answers:
Question
1: What will the following robots.txt file do?
•
User-agent: Googlebot
• Disallow:/*?
•
User-agent: scooter
• Disallow:
a. It will
allow Google to crawl any of the dynamically generated pages. It will
also allow the AltaVista scooter hot to access every page
Ans:
b. It will disallow Google from crawling any of the dynamically
generated pages It will also disallow the AltaVista scooter hot from
accessing any page.
c.
It will disallow Google from crawling any of the dynamically
generated pages. It will allow the AltaVista scooter bot to access
every page
d. None of the above
Question
2: What does the 302 server response code signify?
a.It
signifies conflict, too many people wanted the same file at the same
time
b.The page has been permanently removed
c.The method you
are using to access the file is not allowed
d.The
page has temporarily moved
e.What
you requested is just too big to process
Question
3: Which of the following statements is correct with regard to the
description meta tag?
a.
It should be about 50 characters in length
b. The description
should not contain the keywords
c.
If the meta description is not included, the search engines will use
the meta keywords for information
d.
Google uses the meta description to generate the search engine
results pages
Question
4: State whether true or false.
The
Yahoo Directory listing is a free service for commercial sites.
a.
True
b.
False
Question
5: Which of the following search engines or directories provides the
main search results for AOL?
c.
Google
Question
6: Which of the following statements is correct with regard to the
images within a webpage?
a.Images
cannot be spidered by the search engines
b.Important
keywords related to the image should be placed in the ALT
text
c.Images
should always be kept close to the top of a webpage
d.Image maps
should be used while including the images
Question
7: Cloaking is a controversial SEO technique. What does it
involve?
a.Increasing
the keyword density on the web pages
b.
Offering a different set of web pages to the search engines
c.
Hiding the keywords within the webpage
d.Creating
multiple pages and hiding them from the website visitors
Question
8: Which of the following facts about Alexa are correct?
a.
Alexa provides free data on relative website visitor traffic
b.
Alexa and Quantcast provide information on visitor household
incomes
c. Alexa is biased towards US based traffic
d.
Quantcast only tracks people who have installed the Quantcast
toolbar
Question
9: Which of the following can be termed as appropriate Keyword
Density?
c.
3-4%
Question
10: Google looks down upon paid links for enhancing page rank. If a
website sells links, what action/s does Google recommend to avoid
being penalized?
a.
The text of the paid links should state the words “paid text link”
for Google to identify it as a paid link
b. Only Paid text links
to non profit websites should be accepted
c.
Paid links should be disclosed through the “rel=nofollow”
attribute in the hyperlink
d.
Paid links should be disclosed through the “index=nofollow”
attribute in the hyperlink
Question:
11 Which of the following actions could get you banned by Google?
a.
Hiding text on the webpage
b.Stuffing
keywords on the webpage
c.Linking to sites banned by Google
d.
None of the above
Question
12: Which of the following statements about Google technical and
quality guidelines is true.
Avoid
using robot.txt to prevent crawling of search results pages or other
auto- generated pages, even if they don’t add much value for users
coming from the search engines.
Question
13: Which of the following statements about Google’s technical and
quality guidelines is true?
a.
It is advantageous if your web server supports the If-Modified-Since
HTTP heade
Ans:
b. If using dynamic pages, it helps to keep the parameters short and
the number of them few
c.
Avoid using robots.txt to prevent crawling of search results pages or
other auto-generated pages, even if they don’t add much value for
users coming from search engines
Ans:
d. Submitting new pages of your website at
http://www.google.com/addurl.html as soon as they are online, helps
to speed up indexing
Question
14: Which of the following are examples of agents?
a.
Internet Explorer
b.
Search engine spiders
c.
Opera
Question
15: Which of the following is an ethical SEO Technique?
a.Creating
a subdomain with the hottest keyword and creating duplicate copies of
existing pages on it
b.
Filling your pages with keywords, whether relevant to the page
content or not
c.
Creating a page which serves a different content to the search engine
bots and different to human users
d.
None of the above
Question
16: All major search engines are case
sensitive.
a.True
b.False
Question
17: While optimizing your website it is important to generate the
right type of traffic, how does the Bounce Rate information help in
this regard?
a.
By letting you know the percentage of users who entered the website
and then went on to visit additional pages
b.
By letting you know the percentage of users who entered the website
and then left without viewing any other page
c.
By letting you know the percentage of users who decided to go back to
the source from where they found your website
d.
By letting you know the percentage of users who left your website
within 10 seconds of viewing the first page
Question
18: Implementing a 301 Permanent Redirects on the old pages to
redirect to the new pages is a good idea from the SEO perspective.
a.
True
b. False
Question
19: Which of the following factors contribute towards link popularity
of a website?
a.The
number of websites that link to it
b.The
number of pages of the website indexed by Google
c.The
number of pages in the website
d.The
quality of websites that link to it
Question
20: Search engines do not index some common words (such as “or”,
“and”, “when”, and “in”) within the webpage. What are
these common words called?
a.
Barrier words
b. Non-indexable words
c. Slow words
d.
Stop words
Question
21: What does the 301 server response code signify?
b.
Moved Permanently
Question
22: Which of the following activities could be looked down upon by
Google as per their quality guidelines?
a.
Using automated website submission software
b.
Loading pages with irrelevant links
c.
Intentionally adding keywords to the TITLE tags and ALT attributes
d.
Registering misspellings of well-known websites
Question
23: Which of the following statements about RSS are correct?
a.
It is a form of XML
b.
tstands for Realtime streamlined syndication
c. It is a good way
of displaying static information
d. It is a Microsoft
technology
Question
24: _________ is usually the best web page to get linked to while
receiving a themed in-bound link from another website.
a.
The sitemap
b.The contact page
c.The home page
d.
The page which you would like to improve in the search engine
rankings
Question
25: Which of the following can be termed as good keyword selection
and placement strategies?
a.Targeting
synonyms of the main keyword
b.Targeting the highest searched
keywords only
c.Copying competitor keywords
d.
ofive or more keywords per page
Question
26: If your site is not appearing in Google search results because of
some unethical SEO practices in the recent past, ____________.
a. abandon and close your website permanently.
b. modify the
page contents, make them useful and relevant to the human users, and
request Google to reconsider your site.
c. start a PPC campaign
to get your site included in the sponsored results.
d.
it is better to discontinue the website and shift your webpages to a
fresh website with a new domain name.
Question
27: Which of the following statements about search engine
optimization techniques are correct:
a.
Making a keyword bold does not influence the way that the search
engine looks at the keyword
b.
Websites with deep linking are looked at favorably by search engines
c. search engine robots follow the first link they find to any
particular page and they do not follow additional links to the same
page
d.
It is not a good idea to have the same anchor text for all inbound
links as it could look automated to the search engines
Question
28: A Hallway Page is used to:
a. Attract visitors from the search engines straight onto the
Hallway Page
b. Organize the Doorway Pages
c. Help people
navigate to different Doorway Pages
d.
Enable search engine bots to index the Doorway Pages
Question
29: Which of the following free tools/websites could help you
identify which city in the world has the largest search for the
keyword – “six sigma”?
a. Yahoo Search Term Suggestion Tool
b. Alexa
c.
Google Traffic Estimator
d.
Google Trends
e. WordTracker
Question
30: Which search engine technology prevents a website from appearing
in numerous top positions in the search engine result pages
clustering
d.
Combing
Question
31: How are site maps important for the search engine optimization
process?
a.
Site maps help the search engine editorial staff to quickly go
through a website, hence ensuring quicker placement
b. Ggives
credit to the websites having site maps. The GoogleBot looks for the
keyword or title “Site Map” on the home page of a website.
c.
Site maps help the search engine spider pick up more pages from the
website
d.
None of the above
Question
32: State whether the following statement is true or false.
A Sitemap provides a list of internal links to user accessible
pages on a website.
a.
True
b.
False
Question
33: What is the function of “indexer” part of the Google search
engine?
a.
It helps to retrieve web pages from the world wide web
b. It helps to gather information from other search engines
c.
It helps to sort the documents that Google has retrieved
d.
It helps to generate meaningful results based upon the user’s
search term
Question
34: Which of the following conditions will Google treat favorably
from the ‘Relevancy’ perspective?
a. The website offering products and services to the visitors
country
b.
A website that provides free content for the related keywords
c. Hidden keywords on the home page matching the search term
d.
Image Alt tags on the home page matching the search term
Question:
35 State whether the following statement is true or false. A sitemap
provide a list of natural links to user accessible pages on a
website.
a.
True
b.
False
Question
36: Some words, when followed by a colon, have special meanings to
Yahoo. What is performed by the link: operator?
a. It shows all the outbound links from the URL
b. It shows
how many pages of the site Yahoo is pointing to
c.
It shows all the pages that point to that URL
d. It shows URLs with broken links
Question
37: Which of the following factors have an impact on the Google
PageRank?
a.
The
total number of inbound links to a page of a web site
b. The subject matter of the site providing the inbound link to a
page of a web site
c. The text used to describe the inbound link
to a page of a web site
d. The number of outbound links on the
page that contains the inbound link to a page of a web site
Question:
38 What is the term for Optimization strategies that are in an
unknown area of reputability/validity?
a.
Red hat techniques
b.Silver hat techniques
c.
Grey hat techniques
d.Shady hat techniques
Question:
39 Why is it a bad idea from the seo perspective to host free
articles and write ups that are very common on the internet.
a.
Because they will not lead to fresh traffic
b.
Because you could get penalized by search engines for using duplicate
content
c.
Because you will not get the benefits of proper keyword targeting
d.
Because people could turn up claiming copy right infringement
Question:
40 The following robots meta tag directs the search engine
bots:
<META
NAME=”robots” CONTENT=”noindex, nofollow”>
a.
Not to index the homepage and not to follow the links in the page
b.
Not to index the page and not to follow the links in the page
c. To index the page and not to follow the links in the page
d.
Not to index the page but to follow the links in the page
Question:
41 Which of the following statement is correct with regard’s
to the images within a web page?
a.Images
can not be spidered by the search engine (check)
b.
Important keywords related to the image should be plcaed in the ALT
text
c.
Images should always be kept close to the top of a web page
d.
Image maps should be used while including the images
Question:
42 _______ use both crawlers and directories to generate relevant
results.
a.
Crawler-based Search Engines
b. Human-Powered Directories
c.
Hybrid Search Engines
d.
Meta Search Engines
Question:
43 Which of the following statements is correct with regard to
natural links?
a.They
are two way links (reciprocal links)
b. They are from authority
websites
c.
They are voluntary in nature
d.
They are from .edu or .gov extension websites
Question:
44 What will happen if you type the words ‘Certification
-Networking’ in the Google search box?
a.Google
will find the web pages about Certification and also containing the
word “Networking”
b.
Google will find all the web pages containing the words
“Certification” and “Networking”
c.
Google will find all the web pages in which the words “Certification”
and “Networking” appear together
d.
Google will find the web pages about Certification that do not
contain the word Networking
Question:
45 If you enter ‘Help site:www.microsoft.com’ in the Google
search box, what will Google search for?
a.It
will open up the Google help pages applicable to www.expertrating.com
b.
It will find pages about help within www.expertrating.com
c.
It will only find page titles about help within www.expertrating.com
d.
It will direct you to the request page for re-indexing of
www.expertrating.com
Question:
46 Which of the following statements about FFA pages are true?
a. They are
greatly beneficial to SEO
b.
They are also called link farms
c.
They are paid listings
d. They contain numerous inbound links
Question:
47 What is the name of the search engine technology due to
which a query for the word ‘actor’ will also show search results
for related words such as actress, acting or act?
a.Spreading
b. Dilating
c.
RSD (real time synonym detection)
d.
Stemming
e.
Branching
Question:
48 If a website’s search engine saturation with respect to a
particular search engine is 20%, what does it mean?
a.
20% of the webpages of the website have been indexed by the search
engine
b.
Only 20% of the pages of the website will be indexed by the search
engine
c.
20% of the websites pages will never be indexed
d. The website
ranks in the first 20% of all websites indexed by the search engine
for its most important search terms
Question:
49 What is the main reason for the effectiveness of optimizing
a webpage towards a long tail keyword search?
a.
There are more long tail searches than shorter keyword queries
b.
Search engines often pass on long tail searches to lesser known and
new websites
c. Search engines do not pass on long tail search
traffic to websites that rank high for shorter keyword searches
d.
There are fewer websites that have targeted such keywords
Question
50: people do a web search. In response, they see links to a
variety of web pages. Three of the 10 people choose one particular
link. That link then has a __________ click through rate.
b.
30 percent
c.
more than 30%
d.
disclosed through the “rel=nofollow” attribute in the
hyperlink
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